Inform without overwhelming, guide without judging
On such a sensitive subject, every word, image and hierarchy matters. Survivors, relatives, volunteers, donors and partners each need a safe path to the information that concerns them.
Bilingual non-profit site
Creating a digital space worthy of a sensitive conversation.
LagopAid addresses sexual violence against minors. The site had to welcome people with clarity and care, without dramatising or minimising the subject.
Visit the site
lagopaid.org
lagopaid.org
Build trust before asking for action
The message starts with the mission, confidentiality and the freedom to proceed at one’s own pace. The visual direction remains gentle and dignified, while paths to groups, resources, volunteering and donations are clearly separated.
Design principles
A design guided by dignity and accessibility.
The right tone
Use direct and respectful language without cold institutional wording.
Reassuring framework
Make confidentiality, anonymity and the limits of support visible.
Distinct paths
Clearly guide people concerned, relatives and those who wish to help.
The delivered experience
Visit the site
A dignified and reassuring digital framework
The site gives the mission greater visibility while respecting the sensitivity of the subject. People can understand, participate or support the association without pressure and with clear reference points.
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