Show the benefit, not the complexity
The product covers field work, reports, clients, quotes and billing. The challenge was to explain this complete workflow to several audiences while earning the trust of a demanding professional market.
SaaS platform
Turning a complex profession into a clear experience.
DiagNow needed to speak to inspection firms through their daily realities, without burying the promise under a long list of features.
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diagnow.ch
diagnow.ch
Build the story around everyday work
We structured the narrative around four moments: prepare, capture, produce and share. The design favours real situations, readable product views and invitations to start a trial that remain present without becoming pushy.
Design principles
A platform people can understand before they try it.
Direct promise
Lead with less re-entry and a continuous journey from field work to the office.
Progressive journey
Let visitors discover, compare and try the product without excessive reading.
Professional trust
Use a restrained identity that supports a Swiss business tool.
The delivered experience
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A product that is easier to understand
The site presents DiagNow as one continuous flow from the field to the office. Each section answers a commercial question and helps visitors picture their own work before starting a trial.
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