UAG & Associés needed a presence that could explain several advisory fields while preserving a personal, independent and premium relationship.
Insurance, pensions, financing and family office services answer different needs. The site had to make them accessible without feeling like a comparison portal, while expressing the firm’s proximity and independence.
The editorial hierarchy starts with client situations before presenting solutions. A restrained visual direction, navigation by expertise and four languages create a consistent experience for a varied Swiss clientele.
Design principles
Turn complex financial topics into simple and reassuring reading paths.
Make personal advice tangible before presenting partners and solutions.
Offer the same quality of message in French, English, German and Italian.
Visitors can quickly identify the expertise that fits their situation, understand the firm’s approach and request a personal conversation without being pushed through an aggressive sales process.
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