The site had to convey the atmosphere of an in-water boat show while remaining a practical tool for visitors, exhibitors and partners.
A seasonal event has to inspire, guide and evolve quickly. The challenge was to build desire through the lake, boats and encounters without pushing the programme, exhibitors and visitor information into the background.
Photography sets the mood, then navigation leads directly to exhibitors, highlights and visit planning. The content can evolve with the event before, during and after each edition.
Design principles
Make the setting between lake and mountains tangible from the first screen.
Meet visitor expectations without forgetting exhibitors and partners.
Give the programme, map, news and announcements a clear place.
The platform supports discovery, helps people plan their visit and extends the event’s highlights. It gives equal weight to the visitor experience and the visibility of the nautical community.
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