Bring passion and commercial efficiency together
The motorcycle world is driven by emotion, yet visitors also want models, prices, availability and services. The challenge was to avoid both a cold catalogue and an overly conceptual showcase.
Catalogue website
Turning a motorcycle catalogue into a brand experience.
Elvetika Motors needed to build excitement around its models while giving a clear place to consignment sales, importing and showroom services.
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elvetika-motors.ch
elvetika-motors.ch
Create a rhythm between desire and decision
Images, short messages and featured models establish the brand world. Clear paths then lead to the catalogue, consignment sales, personalised searches and appointments.
Design principles
A premium presence that keeps the motorcycles first.
Brand desire
Give strong presence to imagery, motorcycle lines and the idea of freedom.
Editorial catalogue
Present every model as a choice of style and use, not merely a specification sheet.
Prominent services
Give consignment, search, maintenance and winter storage the same visibility as sales.
The delivered experience
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A showcase that inspires and then helps people choose
The site establishes a recognisable identity, highlights official partnerships and naturally guides visitors towards the catalogue, a motorcycle valuation or an appointment.
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