Blog

What we learn, we write down.

Technical, no-nonsense articles about the web, search and digital products.

SEO

22 July 2026 3 min read

Local SEO and GEO: showing up in Google and in AI answers

Search no longer stops at Google's first page. Here is how a Swiss SME becomes citable by ChatGPT, Perplexity and AI overviews.

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SEO

24 June 2026 3 min read

Four national languages, a fragmented market, and a long list of technical mistakes that quietly cost you rankings.

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